The Happiest Place on Earth - Selling Mindfulness

"Nothing could be finer than meditating in Carolina..."

Wouldn't it be great if meditation was as American as baseball, hot dogs, apple pie and Chevrolet? I wonder what kind of world we could create if meditation was demystified, re imagined or sold en mass like cereal or detergent?

Is it just me or are we seeing this already? MINDFULNESS jargon is all over the airwaves. Connecting your happiness and your satisfaction to 'the product' is the name of the game, isn't it? Let's take our cues from those who watch culture and see it shifting. Let's advance the tide even further and go right to the source! 

Check it out for yourself. I have substituted meditation as the product in these notable ads. Can you guess the original brands?

 
MEDITATION – Think Small.
MEDITATION – Think big.
MEDITATION – There is no substitute.
MEDITATION – Power, beauty and soul.
MEDITATION – Save Money. Live Better.
MEDITATION – I am what I am.
MEDITATION – Just do it.
MEDITATION – Impossible is Nothing
MEDITATION – Success. It’s a Mind Game.
MEDITATION – Solutions for a smart planet.
MEDITATION – Keeps going and going and going.
MEDITATION – Live in your world. Play in ours.
MEDITATION – Share moments. Share life.
MEDITATION – Your vision. Our future.
MEDITATION – When there is no tomorrow.
MEDITATION – The happiest place on earth.
MEDITATION – Pleasing people the world over.
MEDITATION – Connecting people.
MEDITATION – Make the most of now.
MEDITATION – Open Happiness.

Let me know when you see references to mindfulness or meditation in the guise of advertisements. Now that the seed has been planted, you may see these everywhere! And I won't leave you hanging. Just in case your interest is peaked here is a primer on how to do it from one of the best.

On Meditation by Norman Fischer

"This doesn’t work by thought and will. It doesn’t disregard thought and will, but thought and will are not the engine that makes this go. The engine that makes this go is taking a step back and trusting the body, trusting the breath, trusting the heart. We’re living our lives madly trying to hold onto everything, and it looks like it might work for awhile but in the end it always fails, and it never was working, and the way to be happy, the way to be loving, the way to be free is to really be willing to let go of everything on every occasion or at least to make that effort.

So the practice really works with sitting down, returning awareness to the body, returning awareness to the breath. It usually involves sitting up straight and opening up the body and lifting the body so that the breath can be unrestrained. And then returning the mind to the present moment of being alive, which is anchored in the breath, in the body.

Then, of course, other things happen. You have thoughts, you have feelings. You might have a pain, an ache, visions, memories, reflections. All these things arise, but instead of applying yourself to them and getting entangled in them, you just bear witness to it, let it go, come back to the breathing and the body, and what happens is you release a whole lot of stuff in yourself. A whole new process comes into being that would not have been there if you were always fixing and choosing and doing and making. This way you’re allowing something to take place within your heart."

Try it! You'll like it.

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